Situation or SWOT Analysis

“In addition to being good at the marketing in marketing management, companies also need to pay attention to the management”(Gary Armstrong, 54). The SWOT analysis is defining the strengths, weaknesses, opportunities and threats of the business. I would say one of our biggest strengths is that we are a company that provides different mixes and flavors of snacks from all around the world. We bring something new to the table and it’s a real attention grabber. Not only is it a snack that can be sold in stores but also a snack that will be a great teaser in a bar. The fact that it’s compatible with numerous beers is a plus especially given the wide range of people that drink. On the flip side, certain things like finances will have to be looked over. It’s quite rare that the ability to return payment to lenders is solely based on profit from the company itself. We want be sure and ahead of the game that we do not fall into such a trap. There’s always that notion of if and when the company does become popular, that we just may be working faster than we can afford. We would of course want to make sure that all of our financials are in order, loans and all, to make sure we are properly prepared for if such an occurrence arises. Our greatest opportunity is the fact of travel time periods and the fact of having our own “kitchens” to duplicate authentic foods we find around the world to turn them into the snacks we will we serve our customers.  “The goal is to match the company’s strengths to attractive opportunities in the environment, while eliminating or overcoming the weaknesses and minimizing the threats” (Gary Armstrong, 55). Of course one of the biggest threats against us is all other types of snacks. No matter what there will always be competition in the food industry just as any other industry. Our goal to overcome that would be to just stay focused on our product and what our customers enjoy. Take heed in their feedback and just do the best we can.