Objectives

The objectives of my company are very simple. First and foremost, I will be a hands-on manager. We will manage to be acquired or go public when we see fit. We want to be in the top 5 best snack companies in the world. We want to create a great enough profit to return to investors. We expect a rapid growth within the next 2-4 years. We prefer to be a niche marketer but in the case of major success, we are willing to expand globally. It will be great for business in the long run and generate worldwide income. “We got distracted from the most important thing: hot, high-quality food at a great value at the speed and convenience of McDonald’s” (Jim Skinner, 41). I want to make sure that our company doesn’t lose sight of anything we have set especially as far as customer value. Customer satisfaction is our top priority. We value their business and to keep them interested we must do whatever we can to make and keep them satisfied with our services. We intend to reassure our company and mission adapt as deemed necessary.