Marketing Mix: Price

"Price is the amount of money customers must pay to obtain the product" (Gary Armstrong, 53). As far as price goes, if sold in stores it will be $1.50. If it’s a family size it will be $2.25. As for bars, if ordered will be $3.15. It will serve up to 4. There will be discounts along the way every once in awhile. For being a snack and nothing of where the price would really need to fluctuate much. The stated prices above are pretty much the only prices that they will continue to be. There is no allowance or discount prices for these snacks.