Marketing Mix: Promotion

Promotions will be advertised in stores on "new" stickers. We plan on buying billboards to post pictures and buying spots on radio channels to help advertise as well. We can turn to social media also. It will be great to have all these outlets for promotion but its said that word of mouth is the best way of receiving information. So naturally we will start spreading the word and for people not to forget we will be passing out flyers with the picture of the product and price on it. "Promotion means activities that communicate the merits of the product and persuade target customers to buy it" (Gary Armstrong, 53-54). We will try everything in our power to get customers on board to try our new product because we absolutely know that they will enjoy it to the fullest. They will be so excited. They will tell their friends and family and then their friends and family will till their friends and family. "An effective marketing program blends all of the marketing mix elements into an integrated marketing program designed to achieve the company’s marketing objectives by delivering value to consumers" (Gary Armstrong, 54). With the power of promotion everyone will get a sense of who we are and what our company is about. More times than not without promotion, you usually don't go far. We can promote personally and through social media of pretty much any kind. Good or bad, news always travels fast.