Marketing Mix: Product

The product is a newly created bar snack (which could really be sold anywhere). It's a different taste than most to bring to America. This business has a long line of different mixes and flavors of snacks from all over the world and by selling it in the United States. I believe it will shape up the whole "breaking barriers" situation. Opening up people's eyes and broadening the horizons of our fellow people to be able to explore what other different countries have to offer without having to actually worry about spending money on having to travel to that specific location. "Product means the goods-and-services combination the company offers to the target market" (Gary Armstrong, 53). Our company will be bringing a whole new kind of snack that will accompany numerous kinds of beers for the bar lovers. I truly believe this product will go far and become a most favorite within the first two years of production. Top notch quality authentic snacks that derive from the portraying country on each bag. The logo on each bag will of course remain the same which is a hot-air balloon shape with the name Phileas Fogg written inside. Very simple and very "chip logo".