Millenials are known to be people who were born between 1977 and 2000. We are the generation that are fluent and comfortable with digital technology and it seems to be our way of life. "The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks" (p. 72). Our brains are just so accustomed that more times than not, we feel, although materialistic, we would (for the lack of a better term) die without these products. We tend to lose focus on what really matters. We use any moment in time to be online or on the phone even if there's no activity. During no activity, we could be spending quality time with friends and family or reading a book or watching a movie. We could be going on a little adventure or taking a walk even if it's just down the street. It has quickly become a pretty bad habit and as they say, "old habits die hard". A Yahoo executive states, "All generations are comfortable with technology, but this is the generation that's been formed by technology," for them, "it's not something separate. It's just something they do" (p. 72). We've been conditioned in all things technology and technology continues to grow and expand which grabs our attention with ease. To capture the millennials, anything online is a plus. For example the Barack Obama campaign."The campaign's mastery of cutting-edge social media, such as the my.barackobama.com web site, was optimized for Millennial appeal" where Obama was able to include "tagging, discussion boards, photo uploads and other interactive elements" (p. 72) and "It created a campaign specifically designed by and for today's tech-happy Millennial generation, using the communication tools young people rely on and trust" (p.72).
Monday, April 18, 2016
WEEK 3 EOC: My Demographic
Millenials (or Generation Y)
Millenials are known to be people who were born between 1977 and 2000. We are the generation that are fluent and comfortable with digital technology and it seems to be our way of life. "The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks" (p. 72). Our brains are just so accustomed that more times than not, we feel, although materialistic, we would (for the lack of a better term) die without these products. We tend to lose focus on what really matters. We use any moment in time to be online or on the phone even if there's no activity. During no activity, we could be spending quality time with friends and family or reading a book or watching a movie. We could be going on a little adventure or taking a walk even if it's just down the street. It has quickly become a pretty bad habit and as they say, "old habits die hard". A Yahoo executive states, "All generations are comfortable with technology, but this is the generation that's been formed by technology," for them, "it's not something separate. It's just something they do" (p. 72). We've been conditioned in all things technology and technology continues to grow and expand which grabs our attention with ease. To capture the millennials, anything online is a plus. For example the Barack Obama campaign."The campaign's mastery of cutting-edge social media, such as the my.barackobama.com web site, was optimized for Millennial appeal" where Obama was able to include "tagging, discussion boards, photo uploads and other interactive elements" (p. 72) and "It created a campaign specifically designed by and for today's tech-happy Millennial generation, using the communication tools young people rely on and trust" (p.72).
Millenials are known to be people who were born between 1977 and 2000. We are the generation that are fluent and comfortable with digital technology and it seems to be our way of life. "The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks" (p. 72). Our brains are just so accustomed that more times than not, we feel, although materialistic, we would (for the lack of a better term) die without these products. We tend to lose focus on what really matters. We use any moment in time to be online or on the phone even if there's no activity. During no activity, we could be spending quality time with friends and family or reading a book or watching a movie. We could be going on a little adventure or taking a walk even if it's just down the street. It has quickly become a pretty bad habit and as they say, "old habits die hard". A Yahoo executive states, "All generations are comfortable with technology, but this is the generation that's been formed by technology," for them, "it's not something separate. It's just something they do" (p. 72). We've been conditioned in all things technology and technology continues to grow and expand which grabs our attention with ease. To capture the millennials, anything online is a plus. For example the Barack Obama campaign."The campaign's mastery of cutting-edge social media, such as the my.barackobama.com web site, was optimized for Millennial appeal" where Obama was able to include "tagging, discussion boards, photo uploads and other interactive elements" (p. 72) and "It created a campaign specifically designed by and for today's tech-happy Millennial generation, using the communication tools young people rely on and trust" (p.72).
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